On-demand: What Is AI Reading?

See how media coverage impacts AI search

Listen on-demand as Muck Rack’s VP of Communications, Linda Zebian, and Senior Director of Data, Matt Dzugan, discuss takeaways from the latest What is AI Reading? report.

They’ll cover how AI citations have evolved over the last six months and how comms teams can use these insights to shape brand visibility.

You’ll learn:

• How earned media continues to dominate AI citations
• How press release citations are surging, and what this means for PR teams
• Why recency matters more than ever
• The gap between the most-cited journalists and the most-pitched journalists - and what to do about it

This webinar will give you a clear roadmap to improve your Generative Engine Optimization (GEO) strategy and keep your brand visible where it matters most: inside AI answers.

Speakers:

Linda Zebian

VP of Communications, Muck Rack

Matt Dzugan

Sr. Director of Data, Muck Rack