Research, perspectives, events, and press coverage to help you understand GEO and stay ahead of the curve.
Blog ––>
Does generative engine optimization change how you should structure content?
Generative engine optimization changes how you build content—but less than the hype suggests. See what to change, what to ignore, and why earned media wins AI citations.
Generative Pulse Team • June 2026
How can AI visibility help me pick the right PR angles?
AI visibility shows which stories, journalists, and outlets AI ties to your brand. Learn how to turn that data into specific, defensible PR angles and pitch targets.
Generative Pulse Team • June 2026
How does AI citation tracking work?
AI citation tracking samples AI answers, records brand mentions and cited sources, and turns them into metrics. See how the pipeline works—and what it can and can't prove.
Generative Pulse Team • June 2026
Research ––>
Featured Report
We analyzed millions of AI citations across ChatGPT, Claude, and Gemini to map how LLMs decide what to read. The differences between providers are sharper than you'd expect.
Events ––>
Generative Pulse Summit - London
Anchored in new UK research, this half-day conference explored how to shape visibility, strengthen trust, and build frameworks fit for the answer-engine era.
Box.com HQ, London
Webinar: New Insights from What Is AI Reading?
A discussion on how AI citations have evolved over the last six months and how teams can use these insights to shape brand visibility.
On-demand webinar
The Generative Pulse Summit - New York City
A one-day gathering for senior communications leaders offering intelligence and frameworks to take control of narratives inside the AI conversation.
NY
Get a free snapshot of your brand's presence across ChatGPT, Gemini, and Claude—no commitment required.
Press ––>
Gartner Predicts 2x PR Budget Increase by 2027 — Muck Rack's Generative Pulse Report Shows Why
Mar. 2, 2026