Blog
Does generative engine optimization change how you should structure content?
Our Story
Your brand has an AI voice. Make it count.
Generative Pulse tracks brand visibility across ChatGPT, Gemini, and Claude, identifies the journalists and outlets shaping AI narratives, and connects earned media activity to measurable increases in AI visibility.
Our solutions
Turn AI visibility into a measurable marketing channel
Generative Pulse gives marketing and PR teams the data to understand where their brand shows up in AI—and the tools to improve it through earned media strategy.
Measure
Benchmark your brand's AI share of voice
See how your brand stacks up against competitors in AI-generated answers across ChatGPT, Gemini, and Claude—the platforms your buyers are already using.
- Track share of voice across all major LLMs in one dashboard
- Monitor competitor visibility and spot gaps in your category
- Use real search prompts to understand how buyers ask about your space
Understand
Control the narrative before AI writes it for you
AI doesn't just list your brand—it describes it. Track how your brand is characterized in AI answers and catch negative shifts before they affect pipeline.
- Monitor sentiment in AI-generated answers across time and platforms
- Understand which coverage is reinforcing or undermining your positioning
- Tie sentiment shifts to specific campaigns or news cycles
our resources
Everything you need to lead in AI visibility
Research, perspectives, events, and press coverage to help you understand GEO and stay ahead of the curve.
Events
The Generative Pulse Summit - New York City
Press
Gartner Predicts 2x PR Budget Increase by 2027 — Muck Rack's Generative Pulse Report Shows Why
Research
Webinar: What is AI Reading?