The Shift In Marketing
You used to control how your brand appeared in search. Not anymore.
For years, marketers focused on owned content, SEO, and paid to increase visibility. Today, 84% of citations in AI are from earned media, making media coverage a far greater driver of AI visibility than website optimization alone.
Generative Pulse gives marketing teams the intelligence to understand how their brand appears across major AI platforms, which sources influence those answers, and how they compare to competitors.
Generative Pulse for Marketers
Turn AI visibility into a measurable marketing channel
Generative Pulse gives marketers the data to understand where their brand shows up in AI—and the tools to improve it through earned media strategy.
Measure
Benchmark your brand's AI share of voice
See how your brand stacks up against competitors in AI-generated answers across ChatGPT, Gemini, and Claude—the platforms your buyers are already using.
- Track share of voice across all major LLMs in one dashboard
- Monitor competitor visibility and spot gaps in your category
- Use real search prompts to understand how buyers ask about your space
Understand
Control the narrative before AI writes it for you
AI doesn't just list your brand—it describes it. Track how your brand is characterized in AI answers and catch negative shifts before they affect pipeline.
- Monitor sentiment in AI-generated answers across time and platforms
- Understand which coverage is reinforcing or undermining your positioning
- Tie sentiment shifts to specific campaigns or news cycles
Identify & Engage
Find the voices that actually influence AI answers
Most marketing teams optimize for clicks and impressions. But in AI search, what matters is which journalists and outlets are cited. Generative Pulse shows you exactly who they are.
- Identify the journalists whose coverage drives AI citations in your category
- Access profiles maintained by journalists themselves for accurate outreach
- Build targeted media lists and connect outreach to AI visibility gains
Prove
Connect earned media to pipeline—automatically
AI visibility is becoming a top-of-funnel channel in its own right. Generative Pulse helps you prove it—by linking earned coverage directly to increases in AI presence and inbound leads.
- See when coverage gets cited in AI-generated answers
- Track how earned media campaigns improve AI share of voice over time
- Report the full journey from pitch to placement to AI visibility
Discover how a B2B tech and marketing agency used Generative Pulse to find gaps in AI answers and help a client secure a six-figure opportunity.
Three Rings
B2B Tech PR & Marketing Agency