How-to
How do I identify visibility gaps and opportunities in AI search?
Find where your brand is missing from AI answers. A repeatable 5-step method to spot AI search visibility gaps, measure share of voice, and prioritize fixes.
June 2026
Our Resources
Everything you need to lead in AI visibility
Research, perspectives, events, and press coverage to help you understand GEO and stay ahead of the curve.
How-to
How to use press releases and PR for better AEO visibility in AI search
Press releases fuel the earned media AI engines cite. Learn how to write, publish, and measure releases for answer engine optimization (AEO) visibility in AI search.
June 22, 2026
How-to
How does AI citation tracking work?
AI citation tracking samples AI answers, records brand mentions and cited sources, and turns them into metrics. See how the pipeline works—and what it can and can't prove.
June 2026
How-to
How can AI visibility help me pick the right PR angles?
AI visibility shows which stories, journalists, and outlets AI ties to your brand. Learn how to turn that data into specific, defensible PR angles and pitch targets.
June 2026
GEO Strategy
Does generative engine optimization change how you should structure content?
Generative engine optimization changes how you build content—but less than the hype suggests. See what to change, what to ignore, and why earned media wins AI citations.
June 2026
GEO Strategy
Best practices for GEO: Strategies for AI search visibility
Learn the specific GEO best practices needed to drive citations in AI search. Covers earned media strategies, technical crawl controls, and measurement.
May 2026
GEO Strategy
Why social listening is the missing layer in your Generative Engine Optimization (GEO) strategy
Understand how social listening strengthens your GEO strategy—how real-time conversations, brand narratives and audience language influence AI-generated outputs.
April 2026
GEO Strategy
GEO vs. AEO: What PR pros need to know
Learn the key differences between GEO and AEO—and how PR and comms teams can optimize content to appear in both generative and traditional search results.
February 2026
GEO Strategy
Why earned media is important for generative engine optimization (GEO)
Earned media is important for Generative Engine Optimization (GEO). Here's how authoritative third-party mentions boost your brand's visibility.
February 2026
GEO Strategy
How PR can own the future of search: A tactical guide to generative engine optimization (GEO)
A practical guide showing how PR teams can shape brand authority and narratives in AI-powered search through generative engine optimization.
January 2026