Generative Pulse By Muck Rack Logo

Measure and act on your visibility in generative AI

Generative Pulse gives brand and communications teams the insights and tools to understand, shape, and prove their presence in AI-generated answers.

Integrated with leading LLMs including

Measure

Identify visibility gaps and opportunities in AI search

See exactly where your brand stands—and where it's missing—across the AI tools your audience uses every day.
  • View share of voice for your brand, competitors, or keywords and track how visibility changes over time
  • Filter mentions by prompt, campaign, or AI platform and analyze results across ChatGPT, Gemini, and Claude
  • Spot emerging trends, tie visibility shifts to campaigns, and see which journalists are most frequently cited

Understand

Know how to shape what AI says about you

Understanding your AI narrative is the first step to owning it.
  • See exactly which journalists, outlets, and websites are influencing AI answers about your brand
  • Track tone to spot risks early, prove when campaigns shift sentiment in the right direction
  • Reinforce messaging that resonates and stay ahead of reputational risk before it escalates

Identify & Engage

Identify and engage the journalists shaping AI narratives

Most tools stop at outlets. Generative Pulse shows you the journalists behind them—so you can take action immediately.
  • Go beyond outlets and URLs to identify the individual journalists driving AI answers
  • Access accurate, up-to-date profiles maintained by journalists themselves
  • Build targeted media lists and pitch directly within the platform, connected to tracking from the start

Prove

Prove the impact of your earned media strategy

Connect the dots from pitch to coverage to AI visibility—automatically.
  • Detect when your press coverage is being surfaced in AI-generated answers
  • Tie LLM visibility directly to specific pieces of media coverage
  • Track how your activity increases AI visibility over time and export for stakeholders

Why generative pulse

Generative Pulse vs. Other GEO Tools

Not bolted onto an SEO or social tool. Built from the ground up for the teams who shape brand narratives.

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