December 2025
What is AI reading?
We prompted AI millions of times to find out!
↓
Our prompts touched every niche. Everything from energy...
... to travel
We looked at the links cited in each of the AI’s responses
We noticed that earned media holds huge influence over AI responses 
and that recency wins! 
Many sources are major media outlets 
Several are industry-specific sites 
For details specific to Retail,
download the full report
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