Own Your Brand’s AI Footprint

AI answers are shaped by the sources they trust. If your brand isn’t visible, you’re missing the conversation. Generative Pulse by Muck Rack helps PR and marketing teams uncover the outlets and journalists influencing AI responses, so you can earn citations and shape the narrative.

Your brand has an AI voice. Make it count.

Want to know how LLMs like ChatGPT talk about your brand? Now you can. Generative Pulse helps you know how AI positions your brand, who’s talking about it and where you stand—giving you the context and tools to shape your story before others do.

Generative Pulse works seamlessly with your Muck Rack workflow so you’re not juggling multiple tools. Turn insight into action: update media lists, optimize coverage, track visibility and measure AI-driven outcomes.

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Integrated with leading LLMs including

New Research: What Is AI Reading?

We analyzed millions of AI citations across ChatGPT, Claude, and Gemini to map how LLMs decide what to read. The differences between providers are sharper than you'd expect.

The report includes:

PESO Mix: How earned, owned, and paid media drive AI responses, and why earned media dominates
Provider Profiles: How ChatGPT, Claude, and Gemini each draw from different sources
Most-Cited Outlets and Journalists: Who moves the AI needle across 17 industries
Industry Breakdowns: What changes across 17 industries

Use these findings to act faster, target the right outlets, and build coverage that AI actually reads.

Read the Report

Event: The Generative Pulse Summit

A one-day gathering in NYC offering senior comms leaders the intelligence and frameworks to take control of narratives, command trust, and measure influence where it matters most: inside the AI conversation.

Learn more

Webinar: New insights from What is AI Reading?

Listen for a discussion on how AI citations have evolved over the last six months and how comms teams can use these insights to shape brand visibility.