Generative Pulse By Muck Rack Logo

Own your brand’s AI footprint

Generative Pulse helps PR and marketing teams uncover the outlets and journalists influencing AI responses, so you can earn citations and shape the narrative.

Integrated with leading LLMs including

what is ai reading? report

Earned media is now the currency of AI visibility

We prompted AI systems over 25 million times since July 2025 to analyze what sources they cite.

84%

of citations in AI answers come from earned media

7 days

AI disproportionately cites content updated in the past week

2%

overlap between journalists most pitched and most cited by AI

The platform

Your brand has a voice. Make it count.

Generative Pulse constantly tracks millions of AI conversations to help marketing and PR teams understand, shape, and prove their presence in AI-generated answers.

Measure your visibility in AI-driven search
See exactly where your brand stands — and where it's missing — across the AI tools your audience uses every day.
Understand and shape how AI portrays your brand
Understanding your AI narrative is the first step to owning it. Track sentiment, spot risks early, and reinforce messaging that resonates.
Identify and engage the journalists shaping AI narratives
Most tools stop at domain tracking. Generative Pulse shows you the journalists behind them — so you can take action immediately.
Prove the impact of your earned media strategy
Connect the dots from pitch to coverage to AI visibility — automatically. Export insights to share with executives and stakeholders.
Measure your visibility in AI-driven search Understand and shape how AI portrays your brand Identify and engage the journalists shaping AI narratives Prove the impact of your earned media strategy
Three Rings Company Logo

Case Study

From AI insight to six figures in pipeline

Three Rings, a B2B tech marketing agency, used Generative Pulse to analyze real prompts and uncover content gaps in AI-generated answers. They created targeted content, pitched the right journalists, and secured coverage in relevant outlets—improving how their client appeared in AI answers.

why generative pulse

Generative Pulse vs. Other GEO Tools

Not bolted onto an SEO or social tool. Built from the ground up for the teams who shape brand narratives.

Built for

Generative Pulse

Designed for PR & marketing teams to manage the full earned media workflow, with supporting capabilities for owned media.

Other GEO Tools

Only supports marketing workflows across owned and paid channels, with limited features for earned media.

Track prompts

Generative Pulse

Informed by real AI conversations that Generative Pulse collects and monitors.

Other GEO Tools

Unclear which prompts to track.

Journalist data

Generative Pulse

Profiles maintained by journalists themselves

Other GEO Tools

Auto-generated or AI-updated, accuracy gaps

Outreach

Generative Pulse

Integrated email pitching, connected to tracking

Other GEO Tools

Outside the platform, disconnected from measurement

Proving impact

Generative Pulse

Pitch → coverage → AI visibility, tracked automatically

Other GEO Tools

Manual, often done in spreadsheets

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