The Shift In PR
The story doesn't end with the journalist anymore
For years, success in PR meant earning coverage in the publications your audience trusted. Today, that same earned media shapes how AI platforms understand, recommend, and describe brands.
As earned media becomes the primary source of AI citations, PR teams are uniquely positioned to influence visibility, reputation, and discovery in the AI era.
Generative Pulse helps you understand who's shaping AI-generated answers and how to strengthen your influence over time.
Generative Pulse for PR
Connect media coverage to AI visibility
Generative Pulse is purpose built for PR teams
Measure
See where your brand stands in AI search
Stop guessing how AI talks about your clients. Get a clear view of share of voice across ChatGPT, Gemini, and Claude—and benchmark against competitors.
- Track brand visibility across all major LLMs in one place
- Compare share of voice vs. competitors across campaigns
- Use real search prompts to understand how buyers ask about your space
Understand
Know exactly what narrative AI is building around your brand
AI doesn't just mention your brand—it characterizes it. Track the sentiment of those mentions and catch negative shifts before they affect reputation.
- Monitor sentiment in AI-generated answers over time
- See which coverage is driving positive or negative narratives
- Get ahead of reputational risk with early sentiment shifts
Identify & Engage
Pitch the journalists AI actually listens to
Most PR teams are building relationships with journalists who aren't influencing AI at all. Generative Pulse shows you who is—and lets you act on it immediately.
- Identify the individual journalists whose work AI cites most
- Access profiles maintained by journalists themselves
- Add to media lists and pitch directly within Muck Rack
Prove
Show clients and stakeholders exactly what PR delivers
For the first time, PR teams can connect a pitch to a placement to a measurable increase in AI visibility. The ROI story writes itself.
- Link specific coverage to increases in AI citations
- Track how PR activity drives brand visibility in LLMs over time
- Export reporting for clients, executives, and stakeholders
Discover how a B2B tech and marketing agency used Generative Pulse to find gaps in AI answers and help a client secure a six-figure opportunity.
Three Rings
B2B Tech PR & Marketing Agency