What is AI Reading? The playbook

AI search has changed the rules. Has your PR strategy?

When someone asks ChatGPT for the best cybersecurity platform, Claude to explain an industry trend or Gemini to compare vendors, AI systems decide which brands, sources and experts to surface.

The good news? Many of the signals AI relies on are the same ones communications teams have been building for years: earned media, thought leadership, trusted journalism and authoritative content.

What is AI Reading? The playbook turns Muck Rack’s research into practical guidance you can apply immediately to improve your brand’s visibility in AI-generated answers.

Learn how to:

• Audit your brand’s visibility across AI platforms
• Build a prompt library that reflects the questions your audience is actually asking
• Create content that AI can easily understand and cite
• Use earned media to strengthen your AI presence
• Expand beyond traditional media to influence the broader information ecosystem AI trusts
• Write press releases that educate
• Measure AI visibility alongside traditional PR metrics

Based on original research

This playbook is built on insights from Muck Rack’s What is AI Reading? research, which analyzed millions of AI prompts to understand how leading AI assistants cite information and which sources influence their answers.

You’ll get actionable recommendations backed by data that you can implement today.