See how UK context changes AI search
Muck Rack analyzed over one million AI citations to find out how UK context shapes what AI reads and recommends.
What we found challenges some assumptions UK PR professionals have been operating on and provides a clearer picture of how GEO operates.
Key insights from the report include:
- Journalism accounts for about a quarter of all citations
- Adding a UK city to a prompt boosts UK journalist citations by 76%, but 68% or more of those sources come from non-UK outlets.
- Gemini cites UK outlets at three times the rate of Claude, and the types of sources differ sharply.
Download the full report to see how earned media impacts GEO, which outlets dominate UK AI responses, and what it means for your media strategy.
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