Agenda

Summit Welcome

Opening Keynote — What Is AI Reading? The 2026 Findings

Muck Rack VP of Data & Intelligence Matt Dzugan unveils new research and insights in the latest "What is AI Reading?" report.

The AI Visibility Experiment

AI is becoming a new source of information about brands, but most communications teams are still figuring out what influences those results and how much control they have.

In this candid conversation, brand leaders will compare what they've found when examining how major AI models describe their companies, sharing surprising results, emerging patterns and the questions that remain unanswered.

Benchmarking in the Dark: How to Set Targets When There Is No Industry Standard

Every CMO and CCO is asking the same question: "Is our share of voice where it should be?" The honest answer is that benchmarks are still being built, vary wildly by category, and shift with every model update. This session brings together the brightest insights leaders from across the industry on how to set credible internal targets when external benchmarks are unreliable or nonexistent.

Lunch, and optional demo: Generative Pulse in Action

Lunch will be served in the common area. Grab your food and join us in the main session room for an optional live demo of Generative Pulse with Matt Dzugan, VP of Data & Intelligence. See how Generative Pulse tracks your brand’s presence in AI-generated answers, identifies the outlets and journalists shaping those responses, and reveals how earned media influences the narrative.

Leading Through What Comes Next

The comms playbook is constantly being rewritten. This session helps senior leaders build the internal infrastructure to stay ahead of an environment that isn't going to slow down.

Reputation Under Attack: A Live Crisis, Decided On Stage

A crisis is unfolding in real time, and it broke inside the AI answer layer before anyone's media monitoring caught it. Senior comms leaders take the stage with no script and no advance briefing, just a developing scenario that arrives in stages, with new information forcing new decisions at every turn. After each decision point the floor opens to the room for open discussion about next steps.

Reddit 101: Community, Culture, and Trust in the AI age

While AI is changing how people discover information, human conversations still determine what they trust. Home to over 100,000 communities where real people search for answers, share ideas, and offer perspectives, Reddit is the internet’s largest focus group. In an internet increasingly filled with generic, AI-generated content, the platform's authenticity also makes it a valuable source for AI engines. This session explores how communicators can equip their teams to observe, learn from, and thoughtfully interact with the influential conversations happening across the platform.

What Publishers and Platforms Want in the Age of AI

As AI changes how people discover and consume information, publishers are rethinking how stories are sourced, packaged and distributed. Editors and community leaders are balancing audience needs, search visibility and the growing influence of generative platforms.

This conversation explores how AI is affecting editorial decision-making and the challenges media organizations face as generative search reshapes the information ecosystem.

Building the Communications Team of the Future

GEO is creating new expectations for communications teams. Leaders are being asked to measure AI visibility, manage emerging reputation risks, advise executives and collaborate more closely with marketing, content and analytics teams.

This conversation explores how leading organizations are adapting their teams, skills and operating models for an AI-driven communications landscape.

Moderator

Gab Feree

Founder, Off the Record