Earned media is the new SEO
Generative search is transforming how stakeholders find and evaluate brands. As AI tools increasingly mediate information, communications teams must understand what drives citation, authority and credibility in AI-generated answers.
Anchored in new UK research, this half-day conference explores how to shape visibility, strengthen trust and build frameworks fit for the answer-engine era, equipping leaders with practical insight for the next phase of GEO.
Tuesday, May 12, 2:00pm–6:30pm
Box.com HQ
White Collar Factory, Old Street Yard, London EC1Y 8AF
Key topics and takeaways include:
Exclusive Insights from What is AI Reading? UK
Be the first to see new UK data revealing what large language models are actually sourcing, citing and surfacing. Which publishers carry weight? What media formats travel furthest? And what signals determine whether your brand appears in AI-generated answers? This session sets the strategic foundation for navigating the answer-engine era.
Trust Under Pressure: Governing Reputation in the Answer-Engine Era
Control shifts when AI becomes the intermediary between your brand and your audience. Misstatements, outdated information and algorithmic bias can pose a threat to your reputation. This conversation examines how leading communications teams are monitoring AI visibility, preparing for misinformation scenarios and building governance frameworks that protect trust.
Redefining Measurement in the Age of AI Visibility
As discovery moves into LLMs, communicators must evolve how they measure authority, sentiment and share of voice. We’ll outline what forward-looking teams are benchmarking and how to track influence inside of AI answers.
Agenda to be announced soon
Check back later to see the full agenda and discover the sessions, speakers, and networking moments that make the Generative Pulse Summit unmissable.