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Latest thinking

Analysis

AI helps shoppers discover products, but what closes the sale?

Getting recommended by AI is a useful first step. It is not the same thing as earning a purchase. The shopper still has questions, and many of the answers live somewhere else.

Research

AI’s preferred sources can change in a matter of days

The prompts stayed the same. The publications appearing inside the answers did not.

Research

OpenAI’s Forbes citation share fell 48% after September 18

The monitored questions did not change. Forbes’s place in OpenAI’s source mix did.

Research

Gemini’s cited-source mix narrowed 12% in August

Gemini moved from 11.0 to 9.7 distinct cited domains per response across a stable prompt set.

Analysis

Crisis monitoring needs an AI-answer view

The first narrative customers encounter after a crisis may be a synthesized answer, not a headline or a search result.

Research

Google AI Overviews briefly cited 19% fewer sources

For three days, cited AI Overviews offered fewer available source positions across the monitored corpus.

Research

Gemini citations to Medscape fell from 31.8 to 1.4 per day

Medscape’s visibility across a stable Gemini prompt set fell sharply, and stayed lower for seven consecutive days.

Research

Earned media made up 84% of cited links in our AI study

The answer is not built from brand websites alone. Earned coverage supplies much of the evidence AI chooses to show.

Analysis

Why AI visibility needs campaign groups, not a pile of links

A campaign can earn attention and still leave no trace in the questions a buyer asks AI.

Research

Google AI Overviews got 33% longer in mid-June

Longer answers create more room for brands, but also more room for competitors, caveats, and third-party framing.

Research

AI disproportionately cites sources updated in the previous week

A useful page that has not kept pace with the world can lose its place in the answer before its ranking changes anywhere else.

Analysis

Evaluation dimensions make AI comparisons useful

A generic sentiment score cannot explain whether AI sees an airline as reliable, a bank as transparent, or a software platform as easy to implement.

Research

Anthropic answers began citing 9% fewer sources

Average citations per cited response moved from 10.9 to 10.0 across a stable prompt set.

Research

The journalists PR teams pitch are rarely the journalists AI cites

Media relations and AI influence overlap, but they are not the same map.

Analysis

Longer AI queries raise the stakes for answer-first content

Longer prompts are not a request for longer introductions. They are a request for more specific answers.

Analysis

ChatGPT links out most often on travel questions

Travel and education prompts do not produce the same sourcing behavior, and that matters for how teams interpret visibility.

Analysis

Community signals are becoming part of the AI answer

Review profiles are only one source of third-party validation. Public communities may shape the answer throughout the buyer journey.

Guides

How to measure your brand in AI systems

Measure whether you appear, how you are evaluated, whether the facts are right, and which parts of your story survive.

Guides

AI visibility vs. AI portrayal: what marketers should measure

A mention can be positive, inaccurate, faintly dismissive, or built around the wrong message. Visibility alone cannot tell the difference.

Guides

Why your website is only part of the answer

Improving owned content matters. It just does not control the entire information environment.

Guides

What to do when AI gets your brand wrong

Do not begin by rewriting everything. First determine whether the problem is Error Rate, access, evidence, or positioning.

Guides

How to build a cross-functional GEO team

The strongest GEO program gives existing teams a shared view of the answer, not another silo.

Guides

How to decide which AI questions your brand should monitor

Do not monitor every conceivable prompt. Monitor the decisions, narratives, and emerging questions that can change the business.

Analysis

Does generative engine optimization change how you should structure content?

Generative engine optimization changes how you build content, but less than the hype suggests. See what to change, what to ignore, and why earned media wins AI citations.

Guides

How to use press releases and PR for better AEO visibility in AI search

Press releases fuel the earned media AI engines cite. Learn how to write, publish, and measure releases for answer engine optimization (AEO) visibility in AI search.

Guides

How do I identify visibility gaps and opportunities in AI search?

Find where your brand is missing from AI answers. A repeatable 5-step method to spot AI search visibility gaps, measure share of voice, and prioritize fixes.

Guides

How does AI citation tracking work?

AI citation tracking samples AI answers, records brand mentions and cited sources, and turns them into metrics. See how the pipeline works, and what it can and can

Guides

How can AI visibility help me pick the right PR angles?

AI visibility shows which stories, journalists, and outlets AI ties to your brand. Learn how to turn that data into specific, defensible PR angles and pitch targets.

Guides

Best practices for GEO: Strategies for AI search visibility

Learn the specific GEO best practices needed to drive citations in AI search. Covers earned media strategies, technical crawl controls, and measurement.

Analysis

Why social listening is the missing layer in your Generative Engine Optimization (GEO) strategy

Understand how social listening strengthens your GEO strategy, how real-time conversations, brand narratives and audience language influence AI-generated outputs.

Guides

GEO vs. AEO: What PR pros need to know

Learn the key differences between GEO and AEO, and how PR and comms teams can optimize content to appear in both generative and traditional search results.

Analysis

Why earned media is important for generative engine optimization (GEO)

Earned media is important for Generative Engine Optimization (GEO). Here

Guides

How PR can own the future of search: A tactical guide to generative engine optimization (GEO)

A practical guide showing how PR teams can shape brand authority and narratives in AI-powered search through generative engine optimization.

Change AI's narrative

See how Generative Pulse can help your team understand AI portrayal, trace the evidence, and decide what to do next.

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