Lead the whole AI narrative, not just the visibility score.
Give brand, content, SEO, communications, and technical teams one shared view of how AI describes your organization, what shapes that portrayal, and what to change next.
Book a demoNorthstar AI narrative
Northstar appears often, but its recovery narrative is missing.
Business travelers see Northstar as a credible network airline. During disruption scenarios, Coastline is recommended first.
What marketing leaders need to know.
Does AI tell the story we intend or merely mention us?
Where does our portrayal change across audiences, markets, and AI systems?
Which cross-functional actions will make the greatest difference?
See the narrative behind the topline.
Measure your organization’s complete AI portrayal with Share of Answers, Evaluation, Error Rate, and Narrative. Executive signals remain connected to the exact answers and comparisons behind them.
- Separate awareness from meaningful recommendation.
- Compare performance across audiences, markets, and competitors.
- See whether intended positioning survives inside the answer.
Turn one finding into coordinated work.
A portrayal gap may require content, earned proof, technical access, operational clarification, or a better monitoring question. Generative Pulse gives every team the same diagnosis before work begins.
- Prioritize findings by materiality and confidence.
- Generate an evidence-backed brief for the right team.
- Keep recommendations tied to their intended outcome.
Keep the program current as the market changes.
Use real-conversation demand and Muck Rack media data to see when new questions, competitors, and criteria enter the market; then review suggested changes to your monitoring program.
- Analyze millions of aggregated opt-in AI conversations every month.
- Detect emerging media narratives before the prompt set goes stale.
- Approve, modify, defer, or reject every proposed monitoring update.
One program, built for the handoffs.
The audience for this page may lead the work, but the evidence and responsibility can move across teams without becoming a chain of screenshots and meetings.
Brand
Defines the intended narrative and the decisions that matter.
SEO + content
Builds useful, retrievable owned evidence.
PR + communications
Develops credible third-party proof and monitors change.
IT + web
Makes authoritative information accessible to AI systems.
Frequently Asked Questions
What should marketing leaders measure beyond AI visibility?
Marketing leaders should use the SEEN Framework to measure complete portrayal: how often the organization appears, how AI evaluates and recommends it, how often its claims are wrong, and whether tracked messages become part of the narrative across audiences and markets.
Can different marketing teams use the same Generative Pulse program?
Yes. Brand, SEO, content, communications, digital, and technical teams can use the same answer-level evidence while owning different recommendations and deliverables.
Can Generative Pulse monitor multiple brands, products, or executives?
Yes. A monitoring program can cover multiple defined subjects, including organizations, brands, products, executives, places, and events, with appropriate segmentation and workspace structure.