Generative Pulse Summit UK

Earned media is the new SEO

Generative search is transforming how stakeholders find and evaluate brands. As AI tools increasingly mediate information, communications teams must understand what drives citation, authority and credibility in AI-generated answers.

Anchored in new UK research, this half-day conference explores how to shape visibility, strengthen trust and build frameworks fit for the answer-engine era, equipping leaders with practical insight for the next phase of

Tuesday, December 12, 2:00pm–6:30pm

Box.com HQ

White Collar Factory, Old Street Yard, London EC1Y 8AF

Key topics and takeaways include:

Exclusive Insights from What is AI Reading? UK

Be the first to see new UK data revealing what large language models are actually sourcing, citing and surfacing. Which publishers carry weight? What media formats travel furthest? And what signals determine whether your brand appears in AI-generated answers? This session sets the strategic foundation for navigating the answer-engine era.

Trust Under Pressure: Governing Reputation in the Answer-Engine Era

Control shifts when AI becomes the intermediary between your brand and your audience. Misstatements, outdated information and algorithmic bias can pose a threat to your reputation. This conversation examines how leading communications teams are monitoring AI visibility, preparing for misinformation scenarios and building governance frameworks that protect trust.

Redefining Measurement in the Age of AI Visibility

As discovery moves into LLMs, communicators must evolve how they measure authority, sentiment and share of voice. We’ll outline what forward-looking teams are benchmarking and how to track influence inside of AI answers.

Speakers

To be announced