Generative Pulse Summit

How can you control your narrative inside the machine?

When someone asks an AI about your brand, your competitors, or your industry, what does it say? And more importantly, who decided?

Generative search has become the first impression. It shapes how buyers research, how journalists frame their stories and how investors form opinions

The Generative Pulse Summit 2026 convenes senior communications, marketing and brand leaders to answer the defining question of this era: How can you control your narrative inside the machine?

Wednesday October 28, 9:00am-6:30pm

Well& by Durst One Five One

151 W. 42nd St, New York, NY 10036

Agenda:

8:15am: Doors open, coffee and networking
9:00am–4:30pm: The Generative Pulse Summit (Lunch provided)
4:30pm–6:30pm: Cocktail reception

Why This Moment Matters

• AI answers are replacing traditional search journeys
• Traffic is declining while influence remains critical
• Generative systems are synthesizing reputations at scale
• Boards are asking new questions about AI visibility and risk
• Crisis communications now includes monitoring model outputs

This is the most disruptive shift in communications since the rise of social media and it demands a new playbook.

2026 Themes

What AI Is Actually Saying About You

AI systems are shaping brand perception at scale. Own your visibility, positioning and authority inside the answers that define your category.

Getting Into the Answer

How to create content that earns citations, how to work with journalists and publishers who move the AI needle, and where social platforms fit in.

AI Reputation Risk

Outdated summaries. Wrong associations. A crisis that broke inside an AI before your team even knew it happened. This theme is about monitoring, correcting, and building the governance systems to catch problems before they spread.

Measuring What Actually Matters

Page views are a relic. We’ll tackle the new measurement frameworks - share of voice in AI, visibility scoring, brand sentiment in generative results - and how to get leadership bought in on new metrics.

Leading Through What Comes Next

The playbook is still being written. This track helps senior leaders build the internal infrastructure like frameworks, language and governance - to stay ahead of an environment that isn't going to slow down.

Who Should Attend

• Chief Communications Officers
• Heads of PR & Media Relations
• Brand & Corporate Marketing Leaders
• Digital Communications & Content Strategists
• Media Intelligence & Analytics Leaders
• Executives and Board Advisors

The Outcome

Attendees will leave with:

• A board-ready framework for AI visibility
• A measurement model for generative influence
• A governance strategy for AI reputation risk
• A roadmap to architect authority inside generative systems

Speakers to be announced soon