Generative Pulse Summit

Earned media is the new SEO

In the age of AI, your brand’s authority won’t be decided by backlinks or search rankings. It’s decided by how often you’re cited, referenced and trusted inside generative answers. For comms leaders, this is the new competitive battleground: Generative Engine Optimization (GEO).

The Generative Pulse Summit by Muck Rack gives senior leaders the intelligence and frameworks to take control of narratives, command trust, and measure influence where it matters most—inside the AI conversation.

Tuesday, December 2, 9:00am–6:30pm

Wells& by Durst, One World Trade Center 285 Fulton St New York, NY 10007

Agenda:

8:15am: Doors open, coffee and networking
9:00am–4:30pm: The Generative Pulse Summit (Lunch provided)
4:30pm–6:30pm: Cocktail reception

Key topics and takeaways include:

The GEO Imperative

Discover how generative search is reshaping customer trust, and what comms leaders must do to stay in control of their brand narrative.

Exclusive Insights from What is AI Reading?

Be the first to see new research revealing what drives brand citations in generative search.

Preparing Your C-Suite and Board for the Answer-Engine Era

Help your executives stay ahead of the most disruptive shift in communications since SEO.

Publishing for Machines

How publishers and communities will fuel the future narratives inside AI-generated responses.

Turn Stories Into Citations

Learn how to translate narrative, data, and credibility signals into references inside AI-generated answers.

Redefine Measurement

Move beyond page views and backlinks. How to track brand influence with new metrics like share of voice, visibility scoring and brand sentiment in generative search results.

The Generative Pulse Summit equips leaders to define brand reputation where AI defines the narrative.

Featured speakers

Jesse

Dwyer

Head of Communications,

Perplexity

Eleanor

Hawkins

Communications Strategist and Writer,

Axios

Molly

McPherson

Crisis Management Strategist

Gabrielle

Gambrell

Chief Communications Officer,

Hachette Book Group

Margot

Edelman

Co-Lead, US Tech Practice,

Edelman

Greg

Galant

Co-founder and CEO,

Muck Rack

Michael

Brito

Global Head of Analytics,

Zeno

Ryan

Cangialosi

Head of Strategic Initiatives and Integration — Communications & Corporate Affairs,

PwC

Shelagh

Dolan

Head of Business Marketing,

Quora

Matt

Dzugan

Senior Director of Data,

Muck Rack

Joetta

Gobell

SVP Data Strategy & Insights,

People Inc.

Chaim

Haas

Head of Innovation Communication,

Bloomberg

Lexi

Herosian

Corporate Communications Manager,

Headspace

Palmer

Houchins

VP Marketing,

G2

Erin

Hulliberger

Group Director,

Walmart U.S. Communications

Annelies

Jansen

Chief Business Officer,

ProRata.AI

Scott

Lamb

VP, Content,

Medium

Dotan

Limon

Chief Product Officer,

The Weber Shandwick Collective

Kristin

Matzen

Chief Communications Officer,

TIME

Andrew

Perng

Marketing Analyst,

Qualcomm

Gabriel

Sands

Head of News and Lifestyle Partnerships,

Reddit

Sarah

Vasquez

Head of Executive Communications,

Mozilla