Agenda

Be the first to see new UK data revealing what large language models are actually sourcing, citing and surfacing. Which publishers carry weight? What media formats travel furthest? And what signals determine whether your brand appears in AI-generated answers? This session sets the strategic foundation for navigating the answer-engine era.

Control shifts when AI becomes the intermediary between your brand and your audience. Misstatements, outdated information and algorithmic bias can threaten your reputation. This conversation examines how leading communications teams are monitoring AI visibility, preparing for misinformation scenarios and building governance frameworks that protect trust.

As discovery moves into LLMs, communicators must evolve how they measure authority, sentiment and share of voice. We’ll outline what forward-looking teams are benchmarking and how to track influence inside of AI answers.

Join us for cocktails and networking with stunning panoramic views of London’s skyline on the rooftop of the White Collar Factory.