Agenda

Muck Rack Co-founder and CEO Greg Galant and AI & machine learning expert Matt Dzugan unveil new research and insights in the latest updated iteration of the "What is AI Reading?" report.

Generative Engine Optimization (GEO) is the most disruptive shift in communications since SEO. This panel will examine how senior comms leaders can position their teams to own GEO, align cross-functionally, prepare C-Suites and boards for the age of answer engines, and cement PR’s role as the function best equipped to lead.

As AI transforms search and consumer trust, PR leaders face new challenges. This keynote will take a close look at how AI search actually works and explore ways to succeed in a world where accuracy, storytelling, and curiosity (not SEO) win public opinion.

AI is already choosing which stories, voices, and data to elevate. This session unpacks how communicators can adapt publishing strategies so content resonates with both journalists and machines, turning authority signals into citations inside AI-generated responses.

Enjoy lunch on us, served in the main conference area.

Citations are the new currency of visibility. In this discussion, PR leaders share real-world case studies, early experiments, and actionable ways to reframe existing media relations tactics to double as GEO strategies.

In the age of generative answers, reputations can be shaped—or reshaped—faster than ever. Learn how comms leaders are monitoring narrative drift, preparing for AI-fueled crises, and building strategies that safeguard brand trust when perception is defined inside AI.

In an AI-first world where AI systems answer questions without users ever even needing to visit the pages, metrics like UVM and impressions no longer capture influence. This session explores how communications leaders can define success with GEO-driven metrics like share of voice, visibility scoring, and brand sentiment, and how to advocate for these new benchmarks internally.

Generative search is only the beginning. This forward-looking panel explores what comes next as AI, monetization, regulation, and shifting consumer behavior continue to reshape how brands earn visibility, trust, and influence.

Join us in the main conference area for cocktails and hors d'oeuvres.