Own Your Brand’s AI Footprint

Generative AI tools build answers from sources they trust—including news outlets, blogs and branded content. Generative Pulse by Muck Rack helps Marketing and PR teams uncover those sources, earn their citations and stay in the conversation.

Shape the story AI tells

Want to know how LLMs like ChatGPT talk about your brand? Now you can. Generative Pulse helps you know how AI positions your brand, who’s talking about it and where you stand—giving you the context and tools to shape what comes next.

Explore capabilities

Integrated with leading LLMs including

New Research: What Is AI Reading?

We sifted through millions of LLM citations to uncover the patterns behind AI influence. Use the findings to benchmark your brand and out-maneuver the competition.

The report includes:

PESO Mix—How Earned, Paid, Shared and Owned media influence AI responses
Most-Cited Outlets & Journalists—Who moves the AI needle
Freshness Factor—How soon new stories surface in answers
Authority vs. Visibility—Why some links dominate citations

Read the Report

GEO for PR: Frequently Asked Questions

Get clear answers to the top questions about GEO and Generative Pulse —what it is, why it matters, and how to get started.

See FAQs

On-demand: What is AI Reading?

Watch on-demand as the Muck Rack team discusses insights from the What is AI Reading report and gives a sneak peek at Generative Pulse.

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