Own Your Brand’s AI Footprint

Generative AI tools build answers from sources they trust—including news outlets, blogs and branded content. Generative Pulse by Muck Rack helps PR teams uncover those sources, earn their citations and stay in the conversation.

Generative Pulse: PR’s New Power Play

Launching July 30, 2025

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Report cover for 'New Research: What Is AI Reading?'

New Research: What Is AI Reading?

We sifted through millions of LLM citations to uncover the patterns behind AI influence. Use the findings to benchmark your brand and out-maneuver the competition.

The report includes:

  • PESO Mix—How Earned, Paid, Shared and Owned media influence AI responses
  • Most-Cited Outlets & Journalists—Who moves the AI needle
  • Freshness Factor—How soon new stories surface in answers
  • Authority vs. Visibility—Why some links dominate citations
Read the Report

GEO for PR: Frequently Asked Questions

Get clear answers to the top questions about GEO and Generative Pulse —what it is, why it matters, and how to get started.

See FAQs