May 2026

What is AI reading?

AI is talking about you. We analyzed millions of prompts to find out what it’s saying.

Our prompts asked everything from "which meal kit service is worth signing up for?"...
...to "which travel rewards card should I get?"
We looked at every source AI cited
We found earned media is driving AI responses Earned v Other Citations
But the number of citations varies by provider Citations per Response by Provider
And that one news outlet gets cited for most industries Credible Media Graphic
We also found a few things that will change how you think about your media coverage strategy
Download the report for more

For details specific to Retail,
download the full report


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