Own Your Brand’s AI Footprint

AI answers are shaped by the sources they trust. If your brand isn’t visible, you’re missing the conversation. Generative Pulse by Muck Rack helps PR and marketing teams uncover the outlets and journalists influencing AI responses, so you can earn citations and shape the narrative.

Your brand has an AI voice. Make it count.

Want to know how LLMs like ChatGPT talk about your brand? Now you can. Generative Pulse helps you know how AI positions your brand, who’s talking about it and where you stand—giving you the context and tools to shape your story before others do.

Generative Pulse works seamlessly with your Muck Rack workflow so you’re not juggling multiple tools. Turn insight into action: update media lists, optimize coverage, track visibility and measure AI-driven outcomes.

Explore capabilities

Integrated with leading LLMs including

New Research: What Is AI Reading?

We sifted through millions of LLM citations to uncover the patterns behind AI influence. Use the findings to benchmark your brand and out-maneuver the competition.

The report includes:

PESO Mix—How Earned, Paid, Shared and Owned media influence AI responses
Most-Cited Outlets & Journalists—Who moves the AI needle
Freshness Factor—How soon new stories surface in answers
Authority vs. Visibility—Why some links dominate citations

Use these findings to act faster, secure the right placements and influence how AI sees you.

Read the Report

Event: The Generative Pulse Summit

A one-day gathering in NYC offering senior comms leaders the intelligence and frameworks to take control of narratives, command trust, and measure influence where it matters most: inside the AI conversation.

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On-demand: What is AI Reading?

Watch on-demand as the Muck Rack team discusses insights from the What is AI Reading report and gives a sneak peek at Generative Pulse.

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